Seagulls
Branding
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Identity design
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Type design
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Paint with a story to tell

Seagulls, a social enterprise in Leeds, struggled with muddled marketing and minimal brand awareness despite having a compelling story. Their message was getting lost due to disorganised communication, leading to a lack of recognition despite their strong values centred on people, planet, and profit.
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Enabling Seagulls to soar
To address these issues, we worked on creating a clear and focused proposition and refreshed brand assets to better support their social mission. Our approach involved a brand evolution strategy, simplified messaging, and a revamped visual identity, including photography and a full digital and print roll-out, a custom typeface, and ongoing campaign assets.
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Positive results
Paint sales increased by 40%, staff retention improved, and Seagulls secured significant funding for their "Paint with Purpose" campaign. They also earned an award for their social impact efforts.
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"Yes/No’s commitment to both support and challenge us throughout the process pushed the boundaries of our thinking. As a result, our proposition was radically sharpened, and we now have a brand that powerfully connects with our team and our customers."
Cat Hyde, Co-Founder Seagulls

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