Helping millions of people get a better nights sleep

Duvalay is the UK’s leader in bespoke travel mattresses and luxury sleeping bags. Following a successful pitch on Dragons Den, Duvalay secured investment to help them grow their business and expand their innovative sleep products to a global audience.
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Global aspirations
Duvalay needed a full rebrand that would showcase their business as a global leader in bedtime luxury. Yes/No were challenged to develop the new brand identity that could be recognised as an international brand but stay true to Duvalay’s original values as a family business in Yorkshire.
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Inspirational insight
Research showed that getting a good night’s sleep was the primary concern for customers when camping or travelling in their motorhomes. Feeling like you were in your own bed at home while on holiday was the ultimate luxury, so “Bedtime Luxury” was born.
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Designed with love
The new identity is built around two heart shapes that embody both Duvalays proud artisan approach to bedmaking and the genuine passion shown by existing customers. Reflecting the love for Duvalay products that drives every innovation.
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Design with impact
Duvalay has seen consistent exponential growth since the rebrand with a 24% increase in sales in 2019. In 2020 our support through organic social media increased visibility by 42% with a significant boost to their sales. Recently Duvalay has partnered with a range of prestige brands – including Mercedes-Benz, Disc-O-Beds in the US, Arleigh International and GO Outdoors. Globally, more than one million people now enjoy a better night’s sleep.
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Yes/No have been instrumental in our successful growth into the domestic mattress market. Together they have helped us create a clear brand strategy and successfully implement it on everything from sub-brands, digital campaigns, photo shoots, video production and a whole host of real world items which have made a real impact while promoting our character as a family business and the passion our staff have for their craft.
Liz Colleran, Duvalay

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