Giving an identity to a 19th century grade 2 listed venue in the heart of a UNESCO world heritage site
Victoria Hall is a centre for recreation, culture and learning for local people. Commissioned by Sir Titus Salt in the 1850s as part of his revolutionary housing development for workers at the new textile mill (Salts Mill). Sited on the banks of the River Aire, Saltaire is now a UNESCO World Heritage Site.
An identity for a charitable trust
Today, the venue is owned by the Salt Foundation - a charitable trust - and is used for many of the same purposes as when it was first built. The trust needed a visual look and feel, brand identity system, logo design and graphics to celebrate the heritage and promote the venue.
Into the archives
Matt initially spent a day with the trust to experience the space first-hand and go through the intriguing archives. Some of this imagery can be seen in the designs such as a scanned original etching of the building.
The final wordmark is as monumental as the building itself - inspired by 15th-century Italian architecture. Clean lines, flourishes and a solid structure. We also designed business cards, brochures and promotional material alongside a library of graphic design assets that could be used on social media and digital platforms including signage for the venue.