Buy a sock, give a sock
Socks In a Box is an online subscription sock service dedicated to making comfier, longer-lasting and more sustainable socks. Designed in the UK and made entirely from bamboo, these socks are the perfect choice for the planet and your feet.
Improving the customer experience
The socks had loads of character but the packaging had none and the socks were not always sent in a box! Wanting to follow through on the brand promise and improve the customer experience, Yes/No was commissioned.
Packaging with personality
Working with and building on existing assets, we created a packaging style that better reflected the brand's personality with a focus on sustainability and charity partners. We developed a series of pattern designs based on the bold and vibrant style of the socks; a series of graphic assets that could be used to establish a visual language for the brand, not just for the packaging but across all marketing channels. Alongside the fun and memorable copywriting, the solution included printing a range of box sizes to suit all quantities, adaptable stickers and one-colour printing to keep it affordable.
All resulting in a much-improved customer experience.